An Introduction to Relationship Marketing –
An Endless Source of Leads
Part 1

By Rabbi Dave Felsenthal
www.RabbiDave.com

Relationships are not a “Happening.” Real relationships don’t just happen; they are deep rooted and develop intentionally. The strongest example of a relationship is that between a parent and a child. A parent wouldn’t sell their child for any amount of money and will sacrifice their own material benefit for that of their child. Why? Because they see themselves in that child and they want only the best for their children. The question is, how do we learn from the parent/child relationship to strengthen our own?

Show that you care about them. That you want to help them be the best that they can be. Listen to them. Care about their goals and needs and they will care about yours. We just said that a parent would not sell their children for any amount of money because their love is priceless. Relationships are priceless so pay attention to them as if a multimillion dollar business deal is on the table.

Friendship are worth more than money, so be fascinated by people and become their friend!
Long ago I read a story from Richard Brooke and JM Fogg that I have re-told countless times. It was about a psychiatrist who was doing research for a book. The doctor set up the following experiment: He would book a first-class seat on a plane flight from New York to L.A. and he would only ask questions of the person sitting next to him. No facts and figures. No declarative statements of any kind. He would only ask the person questions.

Sure enough, a fellow sat down next to him and the psychiatrist started asking questions. He kept it up for the entire flight– six hours coast-to-coast. When the plane landed in Los Angeles, the man was met by the doctor’s research staff and interviewed. Two important and powerful things came out of that meeting:

First, the man who sat next to the psychiatrist and talked with him for six hours didn’t know his name. Proof positive that the good doctor did not reveal any information.

Second, the man who sat next to the doctor– who only asked questions– said the psychiatrist was, the single most interesting person he had ever met in his life!

Human beings are reciprocal creatures. We like people who like us. We are interested in people who take an interest in us. We usually don’t particularly care for people who can’t stand us. The point: When you are, curious and interested in a person’s favorite subject– themselves– they will be interested in you, too.

And you give form and substance to your interest and caring by asking questions about them.
A new spin on the old “Show and Tell”: Show them you care– by asking questions about them. And they’ll Tell you all you need and want to know. We all have heard the old adage that we have 2 ears and 1 mouth so spend as little time talking about yourself as possible. Instead listen to others and be fascinated!!!

Active Listening

Build relationships on purpose. Be fascinated and you will be fascinating. Help people with what they need without expecting anything in return and they will want to help you too.
Make new relationships every day and you will be taking a big step towards endless needs.

If you liked Part 1 ask me to send you Part 2!

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Rabbi Dave’s passion is to help people break through their barriers so they can achieve their best. He lives in his dream home in Israel and loves traveling the world with his wife Cheryl to spend quality time with each of their six kids and their families! He has his dream job as the Chief Innovation Officer for a nonprofit based in NY that helps thousands of kids per year (and helped him when he was younger) and doesn’t have to worry about making enough money because of the dream income from his “part-time” business.

His “extra” six figure income has given him the ability to be debt free and pay the bills, own multiple homes, pay full tuition and has sent them on an all-expense paid cruises and trips to the most luxurious resorts all around the world. Now that they have the dream family and the dream income they’re on a mission to help others reach their dreams too!